Entertainment
French fashion designer Pierre Cardin dies at 98 – Sydney Morning Herald
French couturier Pierre Cardin, who made his name by selling designer clothes to the masses, and his fortune by being the first to exploit that name as a brand…
Hard as it may be to imagine decades later, Armani chocolates, Bulgari hotels and Gucci sunglasses are all based on Cardin’s realisation that a fashion brand’s glamour had endless merchandising potential.
Over the years his name has been stamped on razor blades, household goods, and tacky accessories – even cheap boxer shorts.
In this 1984 file photo, Cardin and models wearing ensembles from the summer 1985 ready-to-wear Cardin collection pose in Paris. Credit:
A licensing maverick, Cardins name…
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