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Ford Australia rules out fixed-pricing “agency” sales model – CarAdvice

The new boss of Ford Australia has ruled out a shift to a fixed-pricing “agency” sales model, which Honda is poised to do next year and Mercedes will adopt from 2022. Ford Australia boss Andrew Bir…

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The Blue Oval brand tried to run Australian dealerships 15 years ago but it was a financial disaster. The company says it has no plans to follow Honda and Mercedes to fixed-price
The new boss of Ford Australia has ruled out a shift to a fixed-pricing “agency” sales model, which Honda is poised to do next year and Mercedes will adopt from 2022.
Ford Australia boss Andrew Birkic (pictured below) told media during a roundtable conference this week the company was committed to strengthening its ex…

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