Science
Fans prefer teams that built success over time more than with purchased super – Phys.Org
When a franchise buys a superstar like Tom Brady or LeBron James, the team tends to win more games. But do the fans follow? How much team loyalty is purchased along…
When a franchise buys a superstar like Tom Brady or LeBron James, the team tends to win more games. But do the fans follow? How much team loyalty is purchased along with an expensive star? Maybe not as much as some owners might hopein the NBA Finals between the Miami Heat and San Antonio Spurs, many fans expressed their dislike of the “bought” Miami team.
In a new paper published in the peer-reviewed Journal of Applied Social Psychology, researchers at the University of Kansas asked over 1,500 Americans…
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