False claims of virus protection result in a fine for Lorna Jane – Lexology

What better time to market “anti-virus activewear” than in the midst of a COVID-19 pandemic? 
Lorna Jane is a leading Australian women’s activewear brand which sells a range of sports bras, tights, leggings, tank tops and gym clothes.
It made three virus protection claims:

• Its “anti-virus activewear” prevented and protected against infectious diseases.
• It launched its “LJ Shield exclusive technology”.
• It had worked for two years to develop a “chemical-free treatment th…

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