Facebook v Apple: The ad tracking row heats up – Yahoo News Australia

Apple’s Tim Cook (left) and Facebook’s Mark Zuckerberg
A new feature is being introduced to iPhones and iPads this week which is causing a huge rift between Apple and Facebook.
It will allow device users to say no to having their data collected by any app.
Facebook has been put in a spin by this because user data – and the advertising it can generate – is what makes the company so profitable. This update could deal a severe blow to its business model.
What’s it about?
The row focuses on a unique…

Click here to view the original article.