Technology
Facebook tests TikTok-style video format on its main app in India – Yahoo Finance Australia
Facebook is going all-in on short-form videos. After flirting with the idea in Lasso, a TikTok-clone it tested in select markets, and adding a similar feature called Reels to Instagram recently, the company is exploring a new venue for this TikTok -esque ex…
Facebook is going all-in on short-form videos. After flirting with the idea in Lasso, a TikTok-clone it tested in select markets, and adding a similar feature called Reels to Instagram recently, the company is exploring a new venue for this TikTok -esque experience: The big blue app.
The company confirmed to TechCrunch that it is testing short-form videos in the Facebook app in India, its biggest market by users. In the current avatar, “Short Videos” has a dedicated section within the news feed…
