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Facebook says it underreported ad performance due to Apple’s iPhone privacy update – CNBC

Facebook estimated it is underreporting web conversions on Apple’s iOS by about 15%.

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Facebook told advertisers in a blog post Wednesday it underreported ad performance on iPhones, citing privacy changes Apple made to its iOS operating system.
Facebook estimated it underreported web conversions on Apple’s iOS by about 15% in the third quarter,…

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