Entertainment
Facebook launches its new TikTok clone, Instagram Reels – Sydney Morning Herald
The new Instagram feature has been released in 50 countries, including Australia, and will let users record and edit 15-second videos with audio, and will let users add visual effects.
Facebook earlier launched a TikTok knockoff called Lasso in 2018, but closed that down in July. It also tried services similar to Snapchat called Slingshot and Poke before Instagram Stories caught on. But those were separate apps it might have more success with a feature built into Instagram.
In fact, copying Snapchats features was successful for Instagram in part because Snapchat was difficult to figure out for new users. They were already comfortable with Instagram. But TikTok is very easy to…
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