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Facebook fears 50% drop in Apple Audience Network advertising in iOS 14 – The CEO Magazine

Facebook has outlined its respnse to fears that Apple’s upcoming iOS 14 could lead to more than a 50% drop in its Audience Network advertising business.

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Facebook published a statement that Apples upcoming operating system iOS 14 could lead to more than a 50% drop in its Audience Network advertising business.
Facebook, which relies almost totally on advertising for income, had previously warned that Apple iOS 14 could impact its advertising business, but Facebooks blog post on Wednesday outlined how serious that impact could be. The Facebook Audience Network allows mobile software developers to provide in-app advertisements targeted to users ba…

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