Technology
Facebook Execs Talk Advertising, Apple, Privacy And Ray-Ban Smart Glasses – Deadline
Required ’opt-ins’ will squeeze Facebook’s ad business as Apple’s upcoming iOS 14 update asks consumers for permission to be tracked, the social media giant’s CFO…
Required ’opt-ins’ will squeeze Facebook’s ad business as Apple’s upcoming iOS 14 update asks consumers for permission to be tracked, the social media giant’s CFO reiterated Tuesday, noting other headwinds like a post-Covid spending shift from products to services, and lowering expectations for FB’s Ray-Ban smart glasses.
Apple’s AppTracking Transparency policy has put a prompt in iOS 14 requiring users to allow tracking across other apps and sites, or not. It’s ignited a simmering Cold War between…
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