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Facebook Brings Reels to its Main App as it Seeks to Capitalize on the Short-Form Video Trend – Social Media Today

The update could expose a lot more people to Reels content, and increase engagement with the option.

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As TikTok continues to gain momentum, Facebook continues to seek new ways to quell that growth, with its latest attempted pushback coming via Facebook Reels, which will enable users to create and share Instagram Reels within the main Facebook app.
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