Fable co-founder reveals overseas expansion plans

Plant-based meat company Fable is broadening its horizons beyond Australia as the plant-based industry booms globally.  After just 10 months in business, Fable is now introducing its shiitake mushroom “meat” to restaurants in Singapore, Malaysia and the UK, co-founder Michael Fox has revealed.   Speaking exclusively to Inside Retail about the expansion plans, the former Shoes of Prey co-founder said the brand’s partnership with acclaimed chef Heston Blumenthal has opened doo