Technology
Eyeing Gamification, Tag Heuer Will Launch Super Mario Connected Watch – WWD
Tag Heuer CEO Frédéric Arnault spoke to WWD about the label’s collaboration Super Mario watch.
PARIS —Tag Heuer is launching a Super Mario connected watch, marking the start of a long-term partnership with Nintendo and a push into gamification.
“We really wanted to work with Nintendo — Mario especially, the character of Mario, which has a lot of…
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