Business
‘Exploited consumers’ good nature’: misleading charity claims cost Oscar Wylee $3.5 million – Sydney Morning Herald
The consumer watchdog pursued the national eyewear chain over its “buy a pair, give a pair” campaign.
In a judgment on Friday, Federal Court Justice Anna Katzmann said the company had made “a deliberate marketing choice”.
“By misrepresenting the facts, Oscar Wylee improperly exploited the good nature of consumers to its advantage by contriving to enhance the value of its brand by falsely associating it with altruistic pursuits,” Justice Katzmann said.
“It was conduct which could not easily be checked or monitored, either by consumers or the regulator.”
The chain’s claimed included: “Buying a …
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