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Explained: How Apple’s latest software update will affect small businesses on Facebook – SmartCompany.com.au

Apple has rolled out its iOS 14.5 update for iPhone users, including a major change that could restrict the reach of paid Facebook ads.

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Apple has rolled out its iOS 14.5 software update this week for iPhone users, including a major change that could restrict the reach of small businesses paid Facebook ads.
Following Apples announcement of a raft of new products at its annual Spring launch earlier this week, the tech giant said in a statement that the iOS 14.5 update would soon follow.
As part of the update, users will receive a pop-up asking permission for Apple to track their activity across the internet potentially blocking the…

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