Business
Eskimo Pie ice-cream to be renamed to help achieve ‘racial equality’, says Peters – The Guardian
Move comes after US ice-cream company says term is ‘derogratory’ and will also change the name of its product
An Australian ice-cream company will rename one of its signature brands, the Eskimo Pie, to help achieve racial equality.
Peters has announced the ice-cream, which was introduced in Australia in 1923, will be re-branded as the Polar Pie, citing the colonial and derogatory connotations of the word Eskimo.
In a statement, Peters said the company was committed to being a part of the solution on racial equality and we acknowledge that now is the time for change.
It comes after US company Dreyers …
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