Business
Ellen DeGeneres is jumping on the NFT craze – 9TheFIX
First NFT goes to auction
Ellen DeGeneres, notorious aficionado of internet culture and memes, is the latest to get swept up in the mania for non-fungible tokens better known as NFTs.
DeGeneres is set to drop her first-ever NFTs next week, with proceeds from the stunt to be donated to Chef José Andrés’ World Central Kitchen food-relief organisation. NFTs certify the ownership of a piece of digital content based on blockchain technology, and they’ve become a hyper-buzzy e-commerce trend this year.
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