Eleven helps Sustainable Coastlines tackle litter problems through a new video game – AdNews

Pick Up Quick! has been supported by PlayStation NZ.
Tokahaki Point, Kapiti Island and Ta Thunanui Beach, Nelson are the focus of a new video game dreamt up by TBWA\Groups Eleven for Sustainable Coastlines with support from PlayStation NZ.
Called Pick Up Quick! and designed to tackle the problem of litter on Kiwi beaches, its hoped the game will encourage players to become Citizen Scientists to combat the issue in real life.
With the two levels created to look just like the real-life coastlin…

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