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‘Eat more veggies’ outdoor industry pro bono health campaign – AdNews

The $3 million campaign runs to February 20.

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Australians are being urged to eat more vegetables in the outdoor industry’s first pro bono health campaign with the Australian federal department of health
Out-of-home (OOH) signs across Australia will from thsi weekend feature a healthy food campaign donated by the members of the Outdoor Media Association (OMA).
In February 2020, the OMA launched its National Health and Wellbeing Policy, which takes an active role in limiting the publics exposure to discretionary food and drinks.
The industry…

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