EA Removes UFC 4 In-Game Ads After Player Backlash – PCMag AU

(Image: EA)
EA has done nothing to help its reputation with gamers this month after deciding to place screen-filling ads in EA Sports UFC 4, a game that costs $60.
As Eurogamer reports, EA started placing the ads at the beginning and end of replays less than a month after the game launched. They briefly fill most of the screen, but that was more than enough to spark anger among players. A Reddit post about the ads, including an example video, has received over 91,000 upvotes and sparked an apo…

Click here to view the original article.