Technology
EA on the ropes after adding in-game ads to UFC 4 – Eurogamer.net
EA has sparked a fresh fan backlash after adding in-game ads to UFC 4.
Players noticed advertisements briefly pop up at the beginning and end of replays in the premium video game, and a clip of this has gone viral on reddit with over 86,000 upvotes.
The clip in question shows a full-screen advert for Amazon TV show The Boys, alongside a 4th September 2020 date for the launch of its second season. This advert also displays at the end of the replay.
The clip also reveals an advert for The Boys …
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