Technology
EA disables in-game adverts in UFC 4 after fan backlash – GamesRadar
EA apologises “for any disruption to gameplay that players may have experienced”
EA has reversed a decision to run in-game advertisements in UFC 4 after a fan backlash flooded the company’s social media channels and subreddit.
A clip captured by a fan shows an advertisement for an Amazon TV show flash up twice during an in-game replay, and then again at the bottom of the screen, prompting EA to u-turn the decision and “apologise for any disruption to gameplay that players may have experienced”.
“EA decided to add full-on commercials in the middle of gameplay in a $60 game …
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