Technology
EA and Hi-Rez partner with in-game advertising platform – GamesIndustry.biz
New service lets companies place ads inside free-to-play PC and console titles
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Electronic Arts and Tencent-backed Hi-Rez Studios are among the first to partner with a new in-game advertising platform.
The platform is titled PlayerWON and is owned by US TV advertising company Simulmedia. It is designed to showcase…
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