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E-Commerce Marketing Tech Firm Rokt Raises $80 Million – The Wall Street Journal

Rokt tools let companies make personalized marketing offers during and after transactions

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Rokt Pte Ltd., an eight-year-old e-commerce marketing software provider, has raised $80 million in Series D funding. The round, which was led by investment firm TDM Growth Partners, Rokts largest backer, raises the companys valuation by 42% to more than $450 million, the company said.The investment in Rokt comes as online commerce is growing by leaps and bounds during the coronavirus pandemic: Consumers spent $466 billion online in the U.S. between March and September of this year, up 52% from the…

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