General
Dove soap maker Unilever to remove word ‘normal’ from beauty products
Dove soap maker Unilever will remove the word “normal” from its beauty and personal care products, as well as stop digitally altering images of models used in its advertising, in a push to be more inclusive.
Key points:
- Unilever has received backlash for other advertising campaigns
- More than 100 Unilever brands will have the word “normal” removed
- In a poll, 70 per cent said using the word in advertising had a negative impact
The move from the London-based company, which is one of the top advertisers in the world, comes as it tries to move beyond the backlash it has faced for some of its advertising campaigns.
Unilever was pushed to rename its top-selling skin-lightening brand in India from Fair & Lovely to Glow & Lovely last year after…
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