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‘Don’t be evil’: How Google evolved from ‘cuddly’ startup to antitrust target – Sydney Morning Herald

In Google’s infancy, its founders reviled Microsoft as a tech bully that ruthlessly abused its dominance to choke off competition. Their disdain is now a distant…

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They are definitely not a cuddly company any longer, said Maelle Gavet, author of the book, Trampled by unicorns: Big Tech’s empathy problem and how to fix it.
How Google grew from its idealistic roots into the cutthroat behemoth depicted by antitrust regulators is a story shaped by unbridled ambition, savvy decision-making, technology’s networking effects, lax regulatory oversight and the unrelenting pressure all publicly held companies face to perpetually pump up their profits.
Google behaved…

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