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Diverse spokespeople and humour: how the government’s next ad campaign could boost COVID vaccine uptake – The Conversation AU

The federal government is due to launch a new advertising campaign for COVID-19 vaccines in July. This is a chance to offer something…

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The federal government recently indicated it will launch a new COVID-19 vaccine advertising campaign in July, targeting younger Australians under 40.
To date, federal vaccine promotion efforts have not been particularly engaging, perhaps due to an over-reliance…

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