General
Developing the foundations to support rapid change
The homewares and hardware sector continues to experience a prolonged period of elevated demand. CommBank research conducted in January 20201 shows that over the past five years, consumers were more likely to have increased their shopping in the category than any other.
More recently, the pandemic has led to ‘cocooning’ and a rush on items that could help consumers improve their work and living spaces as they spend more time at home. This has supported a sharp uplift in spending within the category since [March] 2020, which was sustained even as the first round of lockdown measures eased.
CommBank research from January 2020 also showed that as both online and in-store shopping increased over the past five years, homewares…
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