Technology
Despite what Sony says, the A7C is not the “world’s smallest and lightest full-frame camera” – DIYphotography
Announced this morning, there is no doubt or question that the new Sony A7C is Sony’s smallest full-frame camera, but in the promotional material for the camera – which you can see above, Sony is claiming that it’s “the world’s smallest and lightest full-fram…

Announced this morning, there is no doubt or question that the new Sony A7C is Sony’s smallest full-frame camera, but in the promotional material for the camera – which you can see above, Sony is claiming that it’s “the world’s smallest and lightest full-frame camera”. Well, it’s not.
Even if we narrow the field down to “interchangeable lens full-frame camera”, it’s still not the smallest. Nor is it the lightest. As I mentioned a couple of days ago when some of the specs leaked, that honour sti…