Business
Dentsu ANZ winds up Isobar as staff join Merkle and new brand BWM Isobar – Mumbrella
Merkle Australia is now Dentsu Group’s lead CXM brand as part of the ongoing “simplification” of its Australian capabilities…

Merkle Australia is now Dentsu Groups lead CXM brand as part of the ongoing simplification of its Australian capabilities base, with the latest move meaning Isobar will no longer exist as a standalone entity.
The Isobar name will instead be folded into…
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