Technology
DDB explores what we love and hate about advertising – AdNews
Advent investigates important topics including what marketers and advertisers miss when it comes to understanding the consumer.
DDB Sydney head of social Alex Watts has launched a podcast series to explore what advertisers and marketers hate and love most about advertising.
Created in collaboration with DDB Australia, Advent investigates important topics including what marketers and advertisers miss when it comes to understanding the consumer, the role of emotion in driving growth for a brand and the future of a more diverse communications industry.
The first episode kicks off with Peter Sloterdyk, the chief marketing and…
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