Sport
Cricket to become more sanitised in new sponsorship deal – Sydney Morning Herald
If ever there was a sports sponsorship deal for the times, this is it. And it will give those who say the game has become too sanitised plenty of ammunition.
The flagship element of the deal is the naming rights for home men’s one-day international and Twenty20 international series. Dettol replaces Gillette, whose name had been attached to the men’s white-ball series as recently as May when this summer’s international cricket schedule was released. That schedule is now about as valuable as the paper it was written on, with a raft of changes related to coronavirus meaning the men’s team’s calendar will bear little resemblance to what was initially int…
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