Health
COVID-19 vaccine: how the ‘mum test’ can help ensure take-up – MENAFN.COM
One of the many lessons of the pandemic concerns the importance of communication: how the authorities frame a message can be as influential as the content of the…
(MENAFN – The Conversation) One of the many lessons of the pandemic concerns the importance of communication: how the authorities frame a message can be as influential as the content of the message itself.
In the earliest stage of the pandemic, for instance, we were taught to wash our hands for 20 seconds. That advice became more memorable, or ‘sticky’ in the language of marketers, when it was framed as singing ‘Happy Birthday’ twice .
The authorities are still keeping framing in mind. The UK’s…
-
Noosa News8 hours agoMan charged over allegedly abandoning Arnie the German shepherd in car after claiming dog and vehicle were stolen
-
Noosa News9 hours agoMotorcyclist dies in crash with truck
-
Noosa News23 hours agoPolice officer who tracked Toyah Cordingley’s phone gives evidence at Rajwinder Singh’s murder trial
-
General23 hours agoARIA Awards 2025 winners: Amyl & The Sniffers and Ninajirachi dominate