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Florists hoping for Valentines Day uptick more likely face losses

By Freya Michie

Many Victorian small business who had hoped for brisk Valentine’s Day trade today, are instead more likely to make losses due to the state’s snap “circuit-breaker” five-day lockdown, now in its second day.

Stephanie Rondos from the small, family run ‘In Full Bloom’ florist in South Melbourne said she would be lucky to break even on what should have been one of the busiest days of the year.

“Everything changed so quickly, we didn’t expect it, so we had ordered as we would have for a normal Valentine’s Day,” she said.

“Being a small family business, we have struggled throughout this pandemic, like so many other small businesses, so today…