Science
Consumer resistance to sustainability interventions – Phys.Org
Researchers from University of Queensland, University of Melbourne, and Universidad Finis Terrae published a new paper in the Journal of Marketing that studies…
Researchers from University of Queensland, University of Melbourne, and Universidad Finis Terrae published a new paper in the Journal of Marketing that studies consumer resistance to a nationwide plastic bag ban implemented in Chile in 2019.
The study, forthcoming in the Journal of Marketing, is titled “How Do I Carry All This Now?’: Understanding Consumer Resistance to Sustainability Interventions” and is authored by Claudia Gonzalez-Arcos, Alison M. Joubert, Daiane Scaraboto, and Jörgen Sandberg.
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