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Consent to track: Apple’s new move to change global practice – Lexology

Over recent years, there has been an increasing trend towards consumer awareness and concern around the use and transparency of in-App tracking…

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Over recent years, there has been an increasing trend towards consumer awareness and concern around the use and transparency of in-App tracking technologies. Under the Privacy Act 2020, organisations must make individuals aware of the fact that information is being collected and the purpose for which the information is being collected, but practically, this is often buried in the fine print. The recent release of Apple’s iOS 14.5 update changes the consent landscape with implications for many organisations…

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