Health
Connect emotionally: the communications must-haves for COVID-19 vaccination uptake success – Mumbrella
COVID-19 vaccination uptake will be significant impacted by the effectiveness of communications. The good news is that attitudes and behaviours about vaccination…
COVID-19 vaccination uptake will be significant impacted by the effectiveness of communications. The good news is that attitudes and behaviours about vaccination are very malleable. Communication matters.
Yet Governments around the world are struggling with persuading a hesitant public to have the COVID-19 vaccination injection. This is because communication is too fact-based.
Its a simple truth: if we want populations to have the vaccination: dont let the facts get in the way of an emotional connection.
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