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Commonwealth Bank plans to use artificial intelligence to entrench its dominance – The Australian Financial Review

CBA’s partnership with, and investment in, US artificial intelligence firm H2O.ai is aimed at helping the bank talk to customers…

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CBA chief data and analytics officer, Andrew McMullan, says these decisions cover everything from fraud issues to credit to customer acquisition and retention, via rewards and loyalty programs. But at the heart of this work is the idea of personalisation,…

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