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Coles releases new collectables, with a positive twist – Yahoo News Australia
Coles is launching a new series of collectables which shouldn’t draw the same criticisms levelled at its previous campaign.
Supermarket giant Coles has released a new set of collectable books designed to encourage children to develop a life long passion for reading.
From Wednesday, customers who spend $30 in one transaction will be eligible to collect one of the 24 Little Treehouse books.
The series of miniature books is written by Australian author Andy Griffiths and illustrated but Terry Denton, and is based on characters from one of the most successful Australian childrens book series from the past decade.
Cole…
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