Coles’ bold new direction as it launches latest Best Buys range – Yahoo News Australia

Coles appears to have issued another challenge to its rival Aldi as it launches a new range of Best Buys.
Shoppers for the first time will be able to choose from an expansive range of gym and health-related products, a break from the supermarkets usual staples, alongside their groceries when the campaign launches on Friday.
Items set to feature in the catalogue include a weighted vest, resistance bands, an activity-tracking watch, a massage gun and yoga equipment.
In true supermarket style, all…

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