Business
Coca-Cola to start selling alcoholic hard seltzer – The Australian Financial Review
The Topo Chico brand is helping the beverage giant capture the fast-growing market for unsweetened, fizzy drinks such as White Claw.
Coca-Cola is wading further into the market for boozy beverages with an alcoholic version of its popular Topo Chico mineral water.
The soft drink giant, which aspires to be a “total beverage company”, said it will offer Topo Chico Hard Seltzer in “select cities” in Latin America later this year. Coca-Cola cited Topo Chico’s popularity in cocktails and mixed drinks. The company also confirmed to Bloomberg News that it plans to offer the product in the US in 2021.
Topo Chico Hard Seltzer.
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