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Cleaning up: the social media stars making housework cool – The Guardian

Donning the Marigolds need not be a chore, according to a new breed of influencers who say cleaning is fun and aspirational

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There were fears that this autumns bumper crop of books would see some titles overlooked but one volume definitely didnt get brushed under the carpet. This Is Me by Sophie Hinchliffe, better known as the Instagram cleaning sensation Mrs Hinch, was the runaway hit of Super Thursday on 1 October, fighting stiff competition from almost 800 other hardbacks published that day to top the UK charts and shift more than 90,000 copies in its first week.
Its no surprise: Mrs Hinchs three previous books ha…

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