Business
Check Out Jeep’s Cheat Sheet For Proving Wrangler Beats Bronco – Motor1
The Ford Bronco is on the way to challenge the Jeep Wrangler. Here’s how Jeep salespeople are preparing to fight the Ford.
The Ford Bronco is the first legitimate competitor to the Jeep Wrangler in quite a while. A new pamphlet uncovered by the Bronco 6G forum offers a glimpse into how Jeep salespeople are preparing to sell their off-roader against the new one from the Blue Oval.
What’s not currently clear is whether this document is from FCA on a corporate level or if the pages come from a dealer (or dealers) helping the salesforce counter buyers who ask questions about the Bronco. Motor1.com reached out to FCA, a…
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