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CHART – Google and Facebook’s share of digital ad spend just got bigger in Australia – AdNews
ACCC estimates in its interim report of its Digital Platform Services Inquiry.
Competition watchdog, the ACCC, has released an interim report of its Digital Platform Services Inquiry.
Within it, the ACCC makes estimates of the share of digital ad spend in Australia, finding that Google and Facebook now have a more than 80% between them, up from 73% a year before.
Of $100 spent by advertisers in 2018, $49 went to Google (including ad tech services), $24 to Facebook and $27 to all other websites and ad tech.
But in the 2019 calendar year, $53 to Google, $28 to Facebook and $19…
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