Entertainment
Celebrity merchandise enters new era as stars sell off their clothes – The Guardian
Move targets Gen Z consumers who already buy second-hand clothes online and want to get closer to idols
FashionMove targets Gen Z consumers who already buy second-hand clothes online and want to get closer to idols
Fri 11 Jun 2021 23.28 BST
Celebrity merchandise has entered a new era of personalisation with pop and reality TV stars selling the shirts off…
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