Business
Call to change how we spell ‘Australia’ – The Advertiser
As part of our economic recovery plan, we should change the spelling of Australia, according to one of the country’s leading advertising gurus.

One of the countrys leading advertising gurus has devised a bold plan to ais in Australias economic recovery.As part of our economic recovery plan, we should change the spelling of Australia, according to one of the countrys leading advertising gurus.
Russel Howcroft, who is a TV and radio broadcaster, AFTRS chairman and renowned advertising adviser, is calling on the country to be rebran¬ded as “AAAustralia” to improve our economic prosperity after a woeful year. “We need to make that bounce-back…
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