Technology
Cadillac works with Cyberpunk studio on the UI for its Lyriq EV SUV – CNET
The carmaker also worked with user experience design firm Rightpoint to set the Lyriq UI apart.
Cadillac’s Lyriq SUV represents a fairly dramatic shift in purpose for the American luxury brand. It’s the company’s first fully electric SUV, and as such, Cadillac is looking to distinguish it from other models. One way that it’s doing so is by going outside normal automotive channels to design the user interface for its infotainment system.
Cadillac announced Thursday that it’s teamed up with Territory Studios, a veteran of the video game industry that recently contributed to CD Projekt Red’s…
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