Business
‘Busiest month ever’: Luxury car sales boom – The Australian Financial Review
After 11-year lows, sales of brands including Porsche, Rolls-Royce, Maserati and Ferrari hit records in Australia last month.
“Low interest rates, competitive end of financial year offerings by dealers, rebounding share prices, easing of virus restrictions and optimism on the economy all may have played a role in lifting luxury vehicle sales.
“In fact, a record 12.9 per cent of all combined new passenger and sports utility vehicle sales in June were luxury vehicles.”
Luxury vehicle sales have tracked home prices closely in recent years. Mr James said from July 2019 to February 2020 the CommSec luxury vehicle index rose exactly in line with gains in home prices.
Luxury vehicle sales fell 2.0 per cent in March and 2.9 per cent in April, ahead of declines in national home prices in May and June.
Stefanos Ouzas, director of Max Ouzas Prestige Cars in Deepdene, in Melbourne’s inner east, confirmed sales were through the roof.
“I reckon I can speak across the board: June was the busiest month we’ve had,” he told The Australian Financial Review. “The busiest month ever.”
After quieter than usual trade in March and April, Mr Ouzas said the easing of some restrictions had pushed up sales.
“Because you can’t go overseas, people have saved $15,000 or $20,000 they would have otherwise spent on a European trip or to nick off to Asia for a couple of weeks,” he said.
“They’ve got some money sitting around and you can’t do much else with $10,000 or $15,000.
“Instead of waiting till next year to get rid of the car, they’re taking advantage of the tax write-off and buying something new now.”
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