Business
Broo strikes lifeline deal with beer giant CUB – The Australian Financial Review
Queensland drinkers entranced by the kangaroo label are providing a lifeline for the tiny beer group, which has struck a deal with $16 billion giant CUB.
Broo has a sharemarket capitalisation of $12 million and its share price is wallowing at 1.7¢.
CUB, Australia’s biggest beer company with brands including Victoria Bitter, Carlton Draught and Crown Lager, was acquired for $16 billion by Japanese giant Asahi in a deal which settled in early June.
Broo champions an Australiana theme with a silhouette of a kangaroo on the label, mainly to attract Chinese consumers.
But the Australiana approach had helped lured an increasing number of Queenslande…
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