Sport
Broadcast deal points to brighter future for A-League and W-League – The Guardian
The announcement of ViacomCBS as a new partner is the first step out of a dark hole for professional football in Australia
The revolution will be televised. Last weeks announcement of a five-year $200m broadcast partnership with ViacomCBS (owners of Network 10) represents the light at the end of the tunnel for the A-League and W-League. After years of off-field squabbling and existential crises Australian professional football can once again focus on the future.
That $200m figure is well below the previous six-year $346m deal with Fox Sports a reflection of both the changing marketplace in broadcast rights and the declining…
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